Sanjay Singh Case Study
Sales 101
- Problem Statement:
- The goal was to expand the personal brand presence beyond organic social activity to sell courses.
- Outcome:
- Created a trip-wire 5-day email course to test the target market and gauge initial responses.
- Developed a new website with a Learning Management System (LMS).
- Result: 991 Newsletter Subscribers in Phase I
- Additional Strategy: Landing Pages were optimized for conversions.
PROJECT SUMMARY
Total Number of Newsletter Subscribers:
1,400+
Total Number of Course Checkout:
60 approx.
No. of Deals Finalized:
8
Project Duration:
3 Months