Real estate marketing in India is rapidly evolving. In recent years, with the surge of social media penetration, the way people buy homes has transformed significantly. According to PwC’s Global Consumer Insights Pulse Survey, approximately 65% of consumers in India plan to increase their online shopping in the coming months, with many making decisions based on the builder’s online presence​ (PwC)​.

The shift from traditional marketing methods to digital platforms is evident, with both small brokers and large developers like Lodha Group and Sobha Realty investing heavily in digital strategies to attract buyers. The digital space has seen a significant increase in entry, leading to a flood of new digital agencies. In this competitive landscape, it’s crucial for real estate brands to differentiate themselves by adhering to fundamental marketing principles.